Sports cars are not only a mode of transport but also a status symbol and a factor that distinguishes the middle class from elite. These types of vehicles represent speed, style, luxury and wealth and sports car logos should reflect the same.
If you are trying to create your own high-speed auto company trade mark then you need to use the right fonts, images and colors to make sure that you attract the right kind of clientele.
Below mentioned are a few ideas on the type of fonts, effects and images you should use for the perfect high-speed vehicle corporation logo:
1. What fonts to use:
Fonts that should be used for auto corporation brand marks should be straight and easily readable. Straight fonts represent professionalism and proficiency while curvy fonts represent illusions and dreams and are mostly associated with the female gender. Since speedy cars are basically created to be a man’s toy, the font styles used should be a representation of strength, ability and masculinity. Some font styles that are appropriate for fast cars are Biondi, Copperplate and Verdana.
2. What images to use:
An idea that never seems to fail is the use of animal attributes to represent the auto manufacturing corporation features. You can use strong and sleek animals like the big cats, hawks or bulls to represent the company.
Remember, the animal that should be used to represent your business should be intimidating, stylish and powerful like the sports vehicles that they will represent. You can use these animal images in a circle or diamond shapes encircling it but make sure that your design consists of smooth lines and an overall aerodynamic shape to associate with the shapes of the high speed automobile.
3. What colors to use:
High speed vehicles are usually toys for men so obviously colors like pink and purple would not only decrease sales but also make it a laughing stalk. Almost all car logos that are successful have used black, red, silver and blue colors in their designs. Black is usually known to represent sophistication. Red is a color of energy and enthusiasm much like those fast automobiles. Silver represents justice and purity with a touch of illusion and imagination while blue represents trust worthiness and dependability. Your vehicle business logo should not have more than two central colors with only a minimal touch of more colorful tones if you want to make the design eye catching.
Hence, you may be using the right fonts, colors and images for your trademark design but the first rule to remember here is to keep simplicity as the main theme of the design. The simpler the design is, the easier it is to remember for the customers.